Author Archives: rbajaj29

Brand Promotion Via Facebook – World Confederation for Physical Therapy – WCPT (Example 3)

They are a non profit organization with the objective of creating high standards in physical therapy. This would include educating people, and creating high standards in physical therapy research as well as creating a certain quality of practice. The WCPT represent over 350,000 therapists through its 106 members organization. Like WHO, they have also taken […]

Brand Promotion Via Facebook – Apollo Hospitals (Example 2)

Created in 1983, Apollo Hospitals has not only managed to increase their market share but also create awareness, via social media, in particular, through Facebook. Through this portal, they have had the opportunity to to educate people about various illnesses, procedures and health issues. With various videos, they have given examples of patients giving personal […]

Brand Promotion Via Facebook – WHO (Example 1)

1. World Health Organization (WHO) Founded in 1948, the WHO is the United Nations agency for health worldwide. Their main objective has been in providing leadership on world health matters, setting norms and standards, and setting health trends. Using Facebook as a social media platform, WHO has been able to make sure that they use […]