Tag Archives: negative
The Dell Hell Case study – How to turn negative into positive?
Synopsis: On June 21, 2005, a “citizen journalist” by the name of Jeff Jarvis posted a single negative blog-post about his experience with one of the top computer and technology companies in the world- Dell Inc. His rant was lengthy, and unforgivable, with sentences like, “DELL SUCKS. DELL LIES. Put that in your Google and […]
BELKIN – Online Reputation Management
One representative from Belkin, a global manufacturer of computer hardware, was caught offering money to anybody who posted a 100% positive review of certain Belkin products . He also asked the reviewers to vote down negative comments on Amazon.com and other e-commerce sites. The employee was busted after The Daily Background found an ad on […]