Tag Archives: social media

Social Media Online Training is for you if you love learning

Gone are the days when you will have to travel miles to reach your school. Gone are the days of the Rural Guru- Schools and soon gone will be the days of classroom environments. Because now the classroom comes to you, the Guru reaches out to you where you are. Blessed are we with the […]

Facebook`s future in the coming mobile generation.

It goes without saying that Facebook is the darling of this era’s technology boom. However, as many have repeated over the last month since its IPO, the company is now turning to face some major obstacles. Facebook can potentially hit three billion users by 2014 – and they can work with to boost their mobile […]

Group 3:E.g. 1: Shopper-stop engaging customer via twitter:ShivamChoubey

Retail brand that thrives on its tagline ‘Start Something New’ announced on June 12th the #sstweetstore contest on Twitter, which caused a traffic jam on its specially created micro site. Contest was to tweet with #sstweetstore and every 800th tweet wins the displayed prize – e.g. Flying machine headphones, gift voucher worth Rs.1000 for the […]

BELKIN – Online Reputation Management

One representative from Belkin, a global manufacturer of computer hardware, was caught offering money to anybody who posted a 100% positive review of certain Belkin products .  He also asked the reviewers to vote down negative comments on Amazon.com and other e-commerce sites. The employee was busted after The Daily Background found an ad on […]

TACO BELL – Online Reputation Management

Please watch the following video for the effect bad publicity can have on your brand when you don`t do damage control and monitor your online reputation properly… Taco Bell went through the ordeal when it`s brand got 15 minutes of fame on YouTube, but for the wrong reason. Just minutes after the above  video was […]

HONDA – Online Reputation Management

Honda Product Manager gets caught AstroTurfing (ASTROTURFING : The use of paid shills to create the impression of a popular movement, through means like letters to newspapers from soi-disant ‘concerned citizens’, paid opinion pieces, and the formation of grass-roots lobbying groups that are actually funded by a PR group (AstroTurf is fake grass; hence the […]

Pepsi I-phone app “before you score” – Online Reputation Management

Date : 22nd October 2009  (http://mashable.com/2009/10/22/pepsi-amp-before-you-score/) The energy drink AMP and its parent company PepsiCo came under fire for launching an iPhone application called “Before You Score.” The premise was essentially to help AMP’s target audience – adolescent and young men – “score” with members of the opposite sex, and then share their exploits on […]

Pampers – Online reputation Management

Greeting my fellow course mates… My given topic for assignment is  ONLINE REPUTATION MANAGEMENT. It is defined as  “Online reputation management (ORM) is the act of monitoring search engine result pages or mentions in online media and Web sphere content.” ORM primarily involves tracking what is written about a client on the Internet, then utilizing […]