Author Archives: vishnuvaid

The new Fab Facebook app is entirely opt-in, according to Betashop

Fab.com, the design inspiration website, used the Facebook Open Graph to launch its “Social Shopping” app. The new Fab Facebook app is entirely opt-in, according to Betashop, and offers social shoppers a $10 per month credit toward purchases as an incentive to join. This $10 credit is made up of two $5 credits tied to […]

The Snooth wine tasting app was one of the first lifestyle apps invited to join the open graph by Facebook.

Rich Tomko, CEO of Snooth, talked to the editors of FMM about the way that Snooth has integrated the Facebook app into its website and social sharing. The Snooth app centers around the “Taste” button, which uses the Facebook Open Graph to make it much easier for a user to share the wines they tasted, […]

Facebook for Pose

As a platform, Pose is an ideal tool for fashionistas to express their person style through Instagram-style photos of what they are wearing in real time. For those who want their looks shared with all of their friends, the Pose Facebook app is the ideal tool to connect these platforms and increase their social reach. […]

Polyvore’s creative take on social discovery is ideal for the Facebook timeline.

Polyvore’s creative take on social discovery is ideal for the Facebook timeline. On Polyvore, fashionistas create sets of styles they love and love to see together. This collage is then shared with the community, and like-minded individuals express their appreciation for the work of digital art. Jonathan Trevor, an engineering tech at Polyvore who was […]

The Open Graph is simply perfect for Lyst (high-end social shopping platform)

Chris Morton, CEO and founder of Lyst, told that the company’s new app lets users add their latest fashion finds directly to their timeline as well as browse their entire Lyst anthology, comment on it and share it with others. “It is a great way to start a conversation around style or share a wish […]