Author Archives: bloggervikash

Brand building using facebook – Free People (Clothing Retailer)

E-commerce companies across the world are trying hard to create¬† communities that would help promote it’s brand and provide regular business. Some have succeeded , some have failed. Each one tries to be different but eventaully end up with a similar strategy -integrate facebook, twitter etc, put up regular posts regarding new products, discounts, videos […]

Using Twitter to generate sales- The Creme Brulee Cart

Company Name: The Creme Brulee Cart. Area of operation: The Creme Brulee Cart is a food cart that started selling creme brulee in the Mission District of San Fransisco. The Challenge: The Creme Brulee cart was not licensed and therefore could not park it’s cart in any fixed location. The problem was of communicating with […]