Tag Archives: Group 2

9 Promotions Building Facebook Fans for Financial Institutions

Most financial institutions struggle to accrue a significant Facebook fan base. But there is one way that nearly every bank or credit union can build the number of Facebook likes they get: giveaways. Sweepstakes and other similar raffle-style contests have proven one of the most consistently effective ways financial firms on Facebook have achieved sizeable […]

Virtual Branch for Customers on Facebook

ASB Bank created its first Facebook presence in late August 2010. Shortly thereafter, the New Zealand bank rolled out an application that allows users to engage in two-way, real-time conversations with service specialists. ASB says its app is the financial industry’s first ‘Virtual Branch’ on Facebook.  How It Works ASB has its Virtual Branch set as the bank’s Facebook homepage, […]

Top Financial Institutions and the Facebook community

5 Dynamic Examples of Financial Institutions engaging with the Facebook community Banks, often held back by industry regulations, are rarely considered innovative when it comes to social media. But Facebook has become the perfect place for financial institutions to loosen their neckties, roll up their sleeves and show some personality. The Facebook community connects on a […]

BELKIN – Online Reputation Management

One representative from Belkin, a global manufacturer of computer hardware, was caught offering money to anybody who posted a 100% positive review of certain Belkin products .  He also asked the reviewers to vote down negative comments on Amazon.com and other e-commerce sites. The employee was busted after The Daily Background found an ad on […]

Facebook And Its High ROI

20 Examples of Great Facebook Fan Pages Marketers are becoming more and more interested in measuring the ROI of social media.  According to eMarketer, four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year.  This makes measuring the effects of these marketing efforts even […]

Financial Institutions and Facebook

The Top 35 Banks on Facebook The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. Chase tops the list with 2.9 million. Amex is second with 2.4 million, followed by Barclays with over 930,000. The 35 banks in the list claim some […]

TACO BELL – Online Reputation Management

Please watch the following video for the effect bad publicity can have on your brand when you don`t do damage control and monitor your online reputation properly… Taco Bell went through the ordeal when it`s brand got 15 minutes of fame on YouTube, but for the wrong reason. Just minutes after the above  video was […]

HONDA – Online Reputation Management

Honda Product Manager gets caught AstroTurfing (ASTROTURFING : The use of paid shills to create the impression of a popular movement, through means like letters to newspapers from soi-disant ‘concerned citizens’, paid opinion pieces, and the formation of grass-roots lobbying groups that are actually funded by a PR group (AstroTurf is fake grass; hence the […]

Pepsi I-phone app “before you score” – Online Reputation Management

Date : 22nd October 2009  (http://mashable.com/2009/10/22/pepsi-amp-before-you-score/) The energy drink AMP and its parent company PepsiCo came under fire for launching an iPhone application called “Before You Score.” The premise was essentially to help AMP’s target audience – adolescent and young men – “score” with members of the opposite sex, and then share their exploits on […]

Pampers – Online reputation Management

Greeting my fellow course mates… My given topic for assignment is  ONLINE REPUTATION MANAGEMENT. It is defined as  “Online reputation management (ORM) is the act of monitoring search engine result pages or mentions in online media and Web sphere content.” ORM primarily involves tracking what is written about a client on the Internet, then utilizing […]