Monthly Archives: August 2012

Making Skoda Social Friendly EG03/G04/AD

Executive Summary After having received a negative reputation in the market, Skoda Auto India was looking to change the perception of their customers and prospects. Quasar helped the company establish their presence in social media and start a dialogue with the end user who till then had no means of communicating directly with the company.Through […]

Case Study: BMW Branding On Facebook EG2/G04/AD

The BMW Facebook Page encourages its fans to post pictures and share their driving experience in return for the brand´s latest news, information and entertainment. What we can learn from the Facebook industry leader is ….. 1. Create Astonishing Visuals Car brands usually have a very high budget for their marketing campaigns and activities which enables them […]

Campaign Review: Ford India’s One Tank, 1500Kms, One Classic Story EG1/G04/AD

Ford Motors is known for fuel efficient cars in India. After re-badging ‘Ford Fiesta Classic’ as ‘Ford Classic’, the company has rolled out its first variant – Ford Classic Titanium. Ford India launched its campaign One Tank, 1500Kms, One Classic Story on 10th August. The campaign provides a platform for 11 individuals to journey towards […]

Invensys executives on LinkedIn Recruiter

Invensys’ Paula S. Larson and Malcolm Kirkby tell how they used LinkedIn Recruiter to source top candidates, improve quality of hire, and save £500,000 while recruiting for 1500 positions worldwide.

Case Study Dixons Retail

Highlights of Dixons Retail • Dixons Retail shifts to internal agency model • Cuts agency use from 95% to 4% in three years • Saves “millions of pounds” in recruitment fees • Recruited 300+ people using LinkedIn for call centre, HQ and senior retail positions Business Situation Three years ago, recruitment at Dixons Retail was largely […]

3 companies that effectively use twitter for handling CRM

Raven, Grasshopper & Rights flow are three SME companies that have effectively used twitter to handle their customers & keep them satisfies, by handling querries & notifying them of the services at the earliest

handling CRM using twitter

this probably is the most candid moment the company can have with their customer. this would be the best platform to connect with their customer, solve their problem (if any) n create a wow experience for them