Tag Archives: product manager

BELKIN – Online Reputation Management

One representative from Belkin, a global manufacturer of computer hardware, was caught offering money to anybody who posted a 100% positive review of certain Belkin products .  He also asked the reviewers to vote down negative comments on Amazon.com and other e-commerce sites. The employee was busted after The Daily Background found an ad on […]

HONDA – Online Reputation Management

Honda Product Manager gets caught AstroTurfing (ASTROTURFING : The use of paid shills to create the impression of a popular movement, through means like letters to newspapers from soi-disant ‘concerned citizens’, paid opinion pieces, and the formation of grass-roots lobbying groups that are actually funded by a PR group (AstroTurf is fake grass; hence the […]