Author Archives: shivam2imag

Group3: E.g. 3 Customer Support Mediatemple Via twiiter

Today, more companies are jumping on the bandwagon every day, having finally realized that Twitter is a hotbed of customer complaints, questions, and concerns Same is being demonstrated by Media Temple web hosting firm. They have separate twitter handle to perform customer support  Media Temple- Web Hosting Built To Scale. 24/7/365 Twitter support. Brands twitter page looks […]

Group3:E.g. 4: Korean Air’s #PrimitiveEnergy campaign angered Africans.

In a tweet advertising their new flights to Nairobi, Kenya, Korean Air called Kenyans “indigenous people full of primitive energy. They have tweeted an apology, but some people are quite upset and the #PrimitiveEnergy hashtag on Twitter is going viral across Asia and Africa. Certainly not the kind of publicity an airline is looking for, […]

Group3:E.g. 2: Use demographics of tweet to guide traffic onto website-ESRI

About company: – ESRI Inc. is the world leader in GIS Mapping and Solutions and produces and markets the most-widely used and globally famous ArcGIS suite of software. Brands twitter page: http://twitter.com/#!/Esri The geographic information system developed API to incorporate Tweets with the geographical location This application, developed by the Application’s Prototype Lab, uses Twitter’s […]

Group 3:E.g. 1: Shopper-stop engaging customer via twitter:ShivamChoubey

Retail brand that thrives on its tagline ‘Start Something New’ announced on June 12th the #sstweetstore contest on Twitter, which caused a traffic jam on its specially created micro site. Contest was to tweet with #sstweetstore and every 800th tweet wins the displayed prize – e.g. Flying machine headphones, gift voucher worth Rs.1000 for the […]