Author Archives: Samhita

A little of this, a little of that

This firm is the complete package. To be honest I actually envy them for that. They have technical know how, essential marketing skills AND they nailed the social media strategy. Since they forayed into the social media universe at the start of the 2009 recession, I guess you could say it’s a classic example of […]

Give the people what they want

Give the people what they want! Yes I am aware the line is usually used in reference to showbiz. But it’s extremely relevant in the context of social media too isn’t it? I believe the majority of social media success can be tracked back to the content. Consider the example of Beausoleil Architects – a […]


Clearly, there is no one size fits all approach to a social media campaign or strategy. I state it as a fact, with no room for debate. If you disagree, look at the myriad of case studies available online. While a multidimensional approach works for some, firms like BUILD have proved that stressing on one […]