Category Facebook

How Dominos drove half a million user to sales through facebook?

DOMINOS REACHED OUT WORLDWIDE WITH FACEBOOK Challenge Multinational retailers like Domino’s Pizza was looking for the right digital platform to run their global campaigns. But issues such as language and nation-specific regulations had made the idea seem daunting. Dennis Maloney, Domino’s VP of digital marketing, and his team decided to work closely with Facebook’s Marketing […]

Example 2: Using Facebook for Brand Promotion- Coca Cola

By: Akanksha Mishra Company Background: Created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage at Jacob’s Pharmacy by mixing Coca-Cola syrup with carbonated water. Coca-Cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every […]

Example 1: Using Facebook for Brand Promotion- Healthy Choice

By: Akanksha Mishra Company Background: Healthy Choice is a brand of delicious frozen food that fuels a healthy lifestyle. The meals cater to people looking for healthy, fresh-tasting and convenient food at a great value. The brand has been in existence for 20 years and is owned by ConAgra Foods, owners of more than […]

Making Skoda Social Friendly EG03/G04/AD

Executive Summary After having received a negative reputation in the market, Skoda Auto India was looking to change the perception of their customers and prospects. Quasar helped the company establish their presence in social media and start a dialogue with the end user who till then had no means of communicating directly with the company.Through […]

Case Study: BMW Branding On Facebook EG2/G04/AD

The BMW Facebook Page encourages its fans to post pictures and share their driving experience in return for the brand´s latest news, information and entertainment. What we can learn from the Facebook industry leader is ….. 1. Create Astonishing Visuals Car brands usually have a very high budget for their marketing campaigns and activities which enables them […]

Campaign Review: Ford India’s One Tank, 1500Kms, One Classic Story EG1/G04/AD

Ford Motors is known for fuel efficient cars in India. After re-badging ‘Ford Fiesta Classic’ as ‘Ford Classic’, the company has rolled out its first variant – Ford Classic Titanium. Ford India launched its campaign One Tank, 1500Kms, One Classic Story on 10th August. The campaign provides a platform for 11 individuals to journey towards […]

Facebook`s future in the coming mobile generation.

It goes without saying that Facebook is the darling of this era’s technology boom. However, as many have repeated over the last month since its IPO, the company is now turning to face some major obstacles. Facebook can potentially hit three billion users by 2014 – and they can work with to boost their mobile […]

9 Promotions Building Facebook Fans for Financial Institutions

Most financial institutions struggle to accrue a significant Facebook fan base. But there is one way that nearly every bank or credit union can build the number of Facebook likes they get: giveaways. Sweepstakes and other similar raffle-style contests have proven one of the most consistently effective ways financial firms on Facebook have achieved sizeable […]

Virtual Branch for Customers on Facebook

ASB Bank created its first Facebook presence in late August 2010. Shortly thereafter, the New Zealand bank rolled out an application that allows users to engage in two-way, real-time conversations with service specialists. ASB says its app is the financial industry’s first ‘Virtual Branch’ on Facebook.  How It Works ASB has its Virtual Branch set as the bank’s Facebook homepage, […]

Threadless- Facebook for Brand a promotion example 2.( group 3)

thread less is a brand based in the US for Tees, Jackets, accessories, etc. where anyone can make a design and submit Most of the designs are by the normal citizen who play the role of apparel Designers for the company. The brand delivers online across the major countries in the world. it recently delivering […]