Tag Archives: Group 1

G1: TWITTER FOR HR | EG#5 | EMPLOYEE ENGAGEMENT

JohnSon & JohnSon – Sustainability Johnson & Johnson understands the power of engaged employees; its goal is to be in the 90th percentile for engaged employees against external norms as part of its Healthy Future 2015 goals. To achieve this goal, Johnson & Johnson reaches out  o employees with a number of internal and external […]

G1: TWITTER FOR HR | EG#4 | Employee engagement and performance management

ACI Specialty Benefits in San Diego Gilbert Manzano, chief administrative officer and head of HR  The benefits to HR of social media reach beyond recruitment. The possibilities are virtually endless and limited only by HR leaders’ resourcefulness. For example, Gilbert Manzano, chief administrative officer and head of HR for ACI Specialty Benefits in San Diego, […]

G1: Twitter for HR | Eg#3 | Employee Engagement

Virgin Media Abi Signorelli, Director of Internal Communications, Virgin Media Communication and entertainment indistry More than 100 offices in the UK Twitter has enabled connections that wouldn’t have happened before. It has opened doors for people needing answers and support on a whole variety of topics – from IT support, to finding solutions to customer problems, […]

G1: Twitter for HR | Eg#2 | Recruitment

True story:  How one recruiter hired 27 “Specialist” IT staff via twitter #SocialRecruiting Ivan Stojanovic of Irish recruiting firm C.P.L. The headline of the story was how he had recruited 27 specialist I.T. staff via twitter, in a span of 12 months! Started off tentativley, but today after 2 years twitter is part of their recruitment strategy. Challenge: […]

G1: Twitter for HR | Eg#1 | Recruitment

Forrester (@ForresterJobs). 2871 followers. Misty Sutton, Forrester’s Manager of Global Sales Recruiting.   Started off tentativley, but today after 2 years twitter is part of their recruitment strategy. “Culture is hard to convey with a job posting, but social makes it possible”. Social Media Co-ordinator role developed in the beginning of 2011. Weekly social team […]

GROUP 1:EG_4: DAMAGED CAUSED TO BRAND BY UNSATISFIED USERS-XENIA BURGER KING

SENSATION TITLE: Employees takes Bath at Xenia Burger King. Employee taking Bath in utility sink CAUSE: A teenage employee (Burger King) celebrated his birthday by taking a bath in the utility sink at the Burger King in Xenia. In the video, the employee dumps water on himself using a bucket marked with the words, “sanitary […]

GROUP 1:EG_3: DAMAGED CAUSED TO BRAND BY UNSATISFIED USERS-SOUTHWEST AIRLINES

SENSATION TITLE: Southwest’s Crack under Pressure CAUSE: On 25th April, 2011 Southwest Airlines flight 812 was forced to make an emergency landing after a large hole developed in the plane’s fuselage, dropping the cabin pressure. He flight from Phoenix never made it to its final destination, Sacramento, Calif., and several of the 118 passengers on […]

GROUP 1:EG_1: DAMAGED CAUSED TO BRAND BY UNSATISFIED USERS-UNITED AIRLINES

SENSATION TITLE: YouTube Complain Song cost United Airlines $180 Million. United Breaks Guitar CAUSE: Canadian musician Dave Carroll, travelling to Nebraska in the spring 2008 for a week tour, witnessed his Taylor guitar worth $3500 was thrown by United Airlines baggage handlers in Chicago. Carroll then sought to have the airline reimburse for his severely damaged […]

Group 1- Damage caused to the brand by improper use of Social Media by employees- Example 5 – Ryanair

5. Ryanair

Group 1- Damage caused to the brand by improper use of Social Media by employees- Example 4 – Starbucks

4. Starbucks A Starbucks B