Tag Archives: blogs

BELKIN – Online Reputation Management

One representative from Belkin, a global manufacturer of computer hardware, was caught offering money to anybody who posted a 100% positive review of certain Belkin products .  He also asked the reviewers to vote down negative comments on Amazon.com and other e-commerce sites. The employee was busted after The Daily Background found an ad on […]

Pepsi I-phone app “before you score” – Online Reputation Management

Date : 22nd October 2009  (http://mashable.com/2009/10/22/pepsi-amp-before-you-score/) The energy drink AMP and its parent company PepsiCo came under fire for launching an iPhone application called “Before You Score.” The premise was essentially to help AMP’s target audience – adolescent and young men – “score” with members of the opposite sex, and then share their exploits on […]

Pampers – Online reputation Management

Greeting my fellow course mates… My given topic for assignment is  ONLINE REPUTATION MANAGEMENT. It is defined as  “Online reputation management (ORM) is the act of monitoring search engine result pages or mentions in online media and Web sphere content.” ORM primarily involves tracking what is written about a client on the Internet, then utilizing […]