Category Social Media

Brand building using facebook – Free People (Clothing Retailer)

E-commerce companies across the world are trying hard to create  communities that would help promote it’s brand and provide regular business. Some have succeeded , some have failed. Each one tries to be different but eventaully end up with a similar strategy -integrate facebook, twitter etc, put up regular posts regarding new products, discounts, videos […]

How Dominos drove half a million user to sales through facebook?

DOMINOS REACHED OUT WORLDWIDE WITH FACEBOOK Challenge Multinational retailers like Domino’s Pizza was looking for the right digital platform to run their global campaigns. But issues such as language and nation-specific regulations had made the idea seem daunting. Dennis Maloney, Domino’s VP of digital marketing, and his team decided to work closely with Facebook’s Marketing […]

Example 2: Using Facebook for Brand Promotion- Coca Cola

By: Akanksha Mishra https://www.facebook.com/cocacola Company Background: Created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage at Jacob’s Pharmacy by mixing Coca-Cola syrup with carbonated water. Coca-Cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every […]

Example 1: Using Facebook for Brand Promotion- Healthy Choice

By: Akanksha Mishra http://www.facebook.com/healthychoice Company Background: Healthy Choice is a brand of delicious frozen food that fuels a healthy lifestyle. The meals cater to people looking for healthy, fresh-tasting and convenient food at a great value. The brand has been in existence for 20 years and is owned by ConAgra Foods, owners of more than […]

Making Skoda Social Friendly EG03/G04/AD

Executive Summary After having received a negative reputation in the market, Skoda Auto India was looking to change the perception of their customers and prospects. Quasar helped the company establish their presence in social media and start a dialogue with the end user who till then had no means of communicating directly with the company.Through […]

Case Study: BMW Branding On Facebook EG2/G04/AD

The BMW Facebook Page encourages its fans to post pictures and share their driving experience in return for the brand´s latest news, information and entertainment. What we can learn from the Facebook industry leader is ….. 1. Create Astonishing Visuals Car brands usually have a very high budget for their marketing campaigns and activities which enables them […]

Campaign Review: Ford India’s One Tank, 1500Kms, One Classic Story EG1/G04/AD

Ford Motors is known for fuel efficient cars in India. After re-badging ‘Ford Fiesta Classic’ as ‘Ford Classic’, the company has rolled out its first variant – Ford Classic Titanium. Ford India launched its campaign One Tank, 1500Kms, One Classic Story on 10th August. The campaign provides a platform for 11 individuals to journey towards […]

Invensys executives on LinkedIn Recruiter

http://youtu.be/GxoetOWqKMw

Invensys’ Paula S. Larson and Malcolm Kirkby tell how they used LinkedIn Recruiter to source top candidates, improve quality of hire, and save £500,000 while recruiting for 1500 positions worldwide.

Case Study Dixons Retail

Highlights of Dixons Retail • Dixons Retail shifts to internal agency model • Cuts agency use from 95% to 4% in three years • Saves “millions of pounds” in recruitment fees • Recruited 300+ people using LinkedIn for call centre, HQ and senior retail positions Business Situation Three years ago, recruitment at Dixons Retail was largely […]

The Dell Hell Case study – How to turn negative into positive?

Synopsis: On June 21, 2005, a “citizen journalist” by the name of Jeff Jarvis posted a single negative blog-post about his experience with one of the top computer and technology companies in the world- Dell Inc.  His rant was lengthy, and unforgivable, with sentences like, “DELL SUCKS. DELL LIES. Put that in your Google and […]