Author Archives: gurrapunaveen

GROUP 1:EG_5: DAMAGED CAUSED TO BRAND BY UNSATISFIED USERS-NESTLE

SENSATION TITLE:  Nestle’s Social Media Meltdown CAUSE: Nestle was supporting deforestation and causing the extinction of Orangutan monkeys over their policies of buying palm oil. Greenpeace and like-minded people created a video which likened eating a Kit Kat bar to killing an Orangutan. That video was placed on YouTube. Video created by Green peace against Nestle EFFECT: Due to violation […]

GROUP 1:EG_4: DAMAGED CAUSED TO BRAND BY UNSATISFIED USERS-XENIA BURGER KING

SENSATION TITLE: Employees takes Bath at Xenia Burger King. Employee taking Bath in utility sink CAUSE: A teenage employee (Burger King) celebrated his birthday by taking a bath in the utility sink at the Burger King in Xenia. In the video, the employee dumps water on himself using a bucket marked with the words, “sanitary […]

GROUP 1:EG_3: DAMAGED CAUSED TO BRAND BY UNSATISFIED USERS-SOUTHWEST AIRLINES

SENSATION TITLE: Southwest’s Crack under Pressure CAUSE: On 25th April, 2011 Southwest Airlines flight 812 was forced to make an emergency landing after a large hole developed in the plane’s fuselage, dropping the cabin pressure. He flight from Phoenix never made it to its final destination, Sacramento, Calif., and several of the 118 passengers on […]

GROUP 1:EG_2: DAMAGED CAUSED TO BRAND BY UNSATISFIED USERS-DOMINO’S PIZZA

SENSATION TITLE: Dominos Pizza Site Youtube.com Shocks Food Lovers across Globe Damages Reputation of Company. Dirty Dirty Domino’s Pizza Domino’s Pizza President Apology CAUSE: A video showing two domino’s staffs working in American branch (Conover, N.C.) of the chain was putting mucus on the sand witches EFFECT: The video was posted on April 13th, 2009 and […]

GROUP 1:EG_1: DAMAGED CAUSED TO BRAND BY UNSATISFIED USERS-UNITED AIRLINES

SENSATION TITLE: YouTube Complain Song cost United Airlines $180 Million. United Breaks Guitar CAUSE: Canadian musician Dave Carroll, travelling to Nebraska in the spring 2008 for a week tour, witnessed his Taylor guitar worth $3500 was thrown by United Airlines baggage handlers in Chicago. Carroll then sought to have the airline reimburse for his severely damaged […]