Author Archives: arzandaru

Making Skoda Social Friendly EG03/G04/AD

Executive Summary After having received a negative reputation in the market, Skoda Auto India was looking to change the perception of their customers and prospects. Quasar helped the company establish their presence in social media and start a dialogue with the end user who till then had no means of communicating directly with the company.Through […]

Case Study: BMW Branding On Facebook EG2/G04/AD

The BMW Facebook Page encourages its fans to post pictures and share their driving experience in return for the brand´s latest news, information and entertainment. What we can learn from the Facebook industry leader is ….. 1. Create Astonishing Visuals Car brands usually have a very high budget for their marketing campaigns and activities which enables them […]

Campaign Review: Ford India’s One Tank, 1500Kms, One Classic Story EG1/G04/AD

Ford Motors is known for fuel efficient cars in India. After re-badging ‘Ford Fiesta Classic’ as ‘Ford Classic’, the company has rolled out its first variant – Ford Classic Titanium. Ford India launched its campaign One Tank, 1500Kms, One Classic Story on 10th August. The campaign provides a platform for 11 individuals to journey towards […]