Author Archives: kundanhorizon

9 Promotions Building Facebook Fans for Financial Institutions

Most financial institutions struggle to accrue a significant Facebook fan base. But there is one way that nearly every bank or credit union can build the number of Facebook likes they get: giveaways. Sweepstakes and other similar raffle-style contests have proven one of the most consistently effective ways financial firms on Facebook have achieved sizeable […]

Virtual Branch for Customers on Facebook

ASB Bank created its first Facebook presence in late August 2010. Shortly thereafter, the New Zealand bank rolled out an application that allows users to engage in two-way, real-time conversations with service specialists. ASB says its app is the financial industry’s first ‘Virtual Branch’ on Facebook.  How It Works ASB has its Virtual Branch set as the bank’s Facebook homepage, […]

Top Financial Institutions and the Facebook community

5 Dynamic Examples of Financial Institutions engaging with the Facebook community Banks, often held back by industry regulations, are rarely considered innovative when it comes to social media. But Facebook has become the perfect place for financial institutions to loosen their neckties, roll up their sleeves and show some personality. The Facebook community connects on a […]

Facebook And Its High ROI

20 Examples of Great Facebook Fan Pages Marketers are becoming more and more interested in measuring the ROI of social media.  According to eMarketer, four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year.  This makes measuring the effects of these marketing efforts even […]

Financial Institutions and Facebook

The Top 35 Banks on Facebook The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. Chase tops the list with 2.9 million. Amex is second with 2.4 million, followed by Barclays with over 930,000. The 35 banks in the list claim some […]