Monthly Archives: September 2012

How a e-retailer generated its sales through Facebook?

NEW ACTION BUTTONS DROVE SALES FOR E-RETAILER Challenge Payvment Shopping Mall, a Facebook e-commerce player, was suffering from the same plight as many other brands on Facebook – the like button was not driving sales. “We have always had the like button on every single product from all 150,000 of our sellers,” said Payvment CEO […]

How Dominos drove half a million user to sales through facebook?

DOMINOS REACHED OUT WORLDWIDE WITH FACEBOOK Challenge Multinational retailers like Domino’s Pizza was looking for the right digital platform to run their global campaigns. But issues such as language and nation-specific regulations had made the idea seem daunting. Dennis Maloney, Domino’s VP of digital marketing, and his team decided to work closely with Facebook’s Marketing […]

Example 2: Using Facebook for Brand Promotion- Coca Cola

By: Akanksha Mishra Company Background: Created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage at Jacob’s Pharmacy by mixing Coca-Cola syrup with carbonated water. Coca-Cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every […]

Example 1: Using Facebook for Brand Promotion- Healthy Choice

By: Akanksha Mishra Company Background: Healthy Choice is a brand of delicious frozen food that fuels a healthy lifestyle. The meals cater to people looking for healthy, fresh-tasting and convenient food at a great value. The brand has been in existence for 20 years and is owned by ConAgra Foods, owners of more than […]