It goes without saying that Facebook is the darling of this era’s technology boom. However, as many have repeated over the last month since its IPO, the company is now turning to face some major obstacles.
Facebook can potentially hit three billion users by 2014 – and they can work with to boost their mobile revenues drastically.In fact, the strategy may seem counter-intuitive in its simplicity: Facebook must prepare to go old school and partner with wireless carriers in its fastest growing emerging markets.
Find Tomorrow’s Smartphone Users :
There are five billion mobile connections across the globe. By 2016, this number will double to 10 billion connections across eight billion mobile devices. Facebook has the opportunity to be installed on every single one, but the company must start now in order to get in front of this coming wave of smartphone adoption.
They should target mammoth developing economies in Asia such as China, India, and Indonesia all have a smartphone penetration rate of less than 10 percent, compared to 50+ percent in the U.S. and most developed countries. They should look to entrench their services even deeper into the developing world in order to fuel mass growth and user adoption.
Friending Emerging Market Operators:
Many of Facebook’s services can be adapted to feature phones via very basic telephony services – SMS and voice networks for retrieval of updates and USSD for authentication and login. Thus, a user wouldn’t even need a data connection, much less a smartphone or app.
Theu sould allow the billions of users on feature phones with no data connectivity in feature phones to access the service – and their willingness to pay a monthly subscription for this is extremely high. Moreover, it acts as bridge to higher tech mobile devices as consumers upgrade over the next five years.
Hence they need to tap into the mobile market as it is going to be mobile in future.