Monthly Archives: June 2012

GROUP 1:EG_4: DAMAGED CAUSED TO BRAND BY UNSATISFIED USERS-XENIA BURGER KING

SENSATION TITLE: Employees takes Bath at Xenia Burger King. Employee taking Bath in utility sink CAUSE: A teenage employee (Burger King) celebrated his birthday by taking a bath in the utility sink at the Burger King in Xenia. In the video, the employee dumps water on himself using a bucket marked with the words, “sanitary […]

GROUP 1:EG_3: DAMAGED CAUSED TO BRAND BY UNSATISFIED USERS-SOUTHWEST AIRLINES

SENSATION TITLE: Southwest’s Crack under Pressure CAUSE: On 25th April, 2011 Southwest Airlines flight 812 was forced to make an emergency landing after a large hole developed in the plane’s fuselage, dropping the cabin pressure. He flight from Phoenix never made it to its final destination, Sacramento, Calif., and several of the 118 passengers on […]

GROUP 1:EG_2: DAMAGED CAUSED TO BRAND BY UNSATISFIED USERS-DOMINO’S PIZZA

SENSATION TITLE: Dominos Pizza Site Youtube.com Shocks Food Lovers across Globe Damages Reputation of Company. Dirty Dirty Domino’s Pizza Domino’s Pizza President Apology CAUSE: A video showing two domino’s staffs working in American branch (Conover, N.C.) of the chain was putting mucus on the sand witches EFFECT: The video was posted on April 13th, 2009 and […]

GROUP 1:EG_1: DAMAGED CAUSED TO BRAND BY UNSATISFIED USERS-UNITED AIRLINES

SENSATION TITLE: YouTube Complain Song cost United Airlines $180 Million. United Breaks Guitar CAUSE: Canadian musician Dave Carroll, travelling to Nebraska in the spring 2008 for a week tour, witnessed his Taylor guitar worth $3500 was thrown by United Airlines baggage handlers in Chicago. Carroll then sought to have the airline reimburse for his severely damaged […]

Threadless- Facebook for Brand a promotion example 2.( group 3)

thread less is a brand based in the US for Tees, Jackets, accessories, etc. where anyone can make a design and submit Most of the designs are by the normal citizen who play the role of apparel Designers for the company. The brand delivers online across the major countries in the world. it recently delivering […]

Group3: E.g. 3 Customer Support Mediatemple Via twiiter

Today, more companies are jumping on the bandwagon every day, having finally realized that Twitter is a hotbed of customer complaints, questions, and concerns Same is being demonstrated by Media Temple web hosting firm. They have separate twitter handle to perform customer support  Media Temple- Web Hosting Built To Scale. 24/7/365 Twitter support. Brands twitter page looks […]

Top Financial Institutions and the Facebook community

5 Dynamic Examples of Financial Institutions engaging with the Facebook community Banks, often held back by industry regulations, are rarely considered innovative when it comes to social media. But Facebook has become the perfect place for financial institutions to loosen their neckties, roll up their sleeves and show some personality. The Facebook community connects on a […]

Generating Refferal Traffic using Pinterest : Scholastic

When you think of a book publisher on Pinterest, you’d probably expect to see a lot of pinboards that include images of book covers published by that publisher. You’ll find that kind of content on Scholastic pinboards — as well as a lot more. Sure there are pinboards for the Scholastic offices and pinboards for Scholastic Book […]

Pinterest generating refferal traffic : Whole Foods

Currently, a list of brands using Pinterest brilliantly wouldn’t be complete without Whole Foods. This is a brand that’s very active in social media. So what is Whole Foods doing on Pinterest? It’s publishing diverse content to promote and reinforce its brand promise. Whole Foods has pinboards related to food, recycling, green living, holidays, cool kitchens, […]

Using Pinterest for generating refferal traffic :Birchbox

Birchbox Birchbox is a beauty subscription service brand that pins and repins a variety of beauty-related content on Pinterest. Birchbox pinboards offer seasonal content and content by product-type, as you’d expect from a beauty brand. It’s a great mix of audience segmented content, cross-promotion, and direct and indirect marketing. Where Birchbox stands out as a brand […]