JohnSon & JohnSon – Sustainability

Johnson & Johnson understands the power of engaged employees; its goal is to be in the 90th percentile for engaged employees against external norms as part of its Healthy Future 2015 goals.

To achieve this goal, Johnson & Johnson reaches out  o employees with a number of internal and external social medial communication tools. Externally, there are company blogs that include sustainability topics  (for example, how sustainability is a key part of the company’s history), a YouTube site featuring a playlist of sustainability videos, Twitter feeds about Earth  Day events and a corporate responsibility website. 

Internally, employees utilize the company Intranet, websites, blogs, wikis and sustainability team sites  to increase communications and build a sense of community. All of this is done in conformance with  overarching social media guidelines that govern  management and use of social media tools


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