JohnSon & JohnSon – Sustainability
Johnson & Johnson understands the power of engaged employees; its goal is to be in the 90th percentile for engaged employees against external norms as part of its Healthy Future 2015 goals.
To achieve this goal, Johnson & Johnson reaches out o employees with a number of internal and external social medial communication tools. Externally, there are company blogs that include sustainability topics (for example, how sustainability is a key part of the company’s history), a YouTube site featuring a playlist of sustainability videos, Twitter feeds about Earth Day events and a corporate responsibility website.
Internally, employees utilize the company Intranet, websites, blogs, wikis and sustainability team sites to increase communications and build a sense of community. All of this is done in conformance with overarching social media guidelines that govern management and use of social media tools