ACI Specialty Benefits in San Diego
Gilbert Manzano, chief administrative officer and head of HR
The benefits to HR of social media reach beyond recruitment. The possibilities are virtually endless and limited only by HR leaders’ resourcefulness.
For example, Gilbert Manzano, chief administrative officer and head of HR for ACI Specialty Benefits in San Diego, has been using social media for a variety of activities. Those include:
* During a recent blackout, ACI kept employees and clients advised of events via Twitter.
* ACI teaches sales-team members how to connect with the broker community and potential clients through LinkedIn.
* It communicates employee benefits during open enrollment through Twitter and Facebook.
* It uses the company Facebook page to highlight and recognize employee accomplishments.
* HR professionals share best practices and discuss a variety of challenging employee situations or workplace challenges with peers.