Misty Sutton, Forrester’s Manager of Global Sales Recruiting.
Started off tentativley, but today after 2 years twitter is part of their recruitment strategy.
“Culture is hard to convey with a job posting, but social makes it possible”.
Social Media Co-ordinator role developed in the beginning of 2011.
Weekly social team meetings; investing more in social media.
Page analysis: + modified page contact info; career tips; last week’s average: 2 tweets/day.
* Folllower figures as on 22-Jun12.