G1: Twitter for HR | Eg#1 | Recruitment


Forrester (@ForresterJobs). 2871 followers.

Misty Sutton, Forrester’s Manager of Global Sales Recruiting.

 

Started off tentativley, but today after 2 years twitter is part of their recruitment strategy.

“Culture is hard to convey with a job posting, but social makes it possible”.

Social Media Co-ordinator role developed in the beginning of 2011.

Weekly social team meetings; investing more in social media.

Last “tweetjam” organised on 02-Mar-12, in which Forresterites and Forrester Alum participated. ( #whyIworkatForrester and #whyIworkedatForrester)

 

Page analysis: + modified page contact info; career tips; last week’s average: 2 tweets/day.

 

http://www.newlearningplaybook.com/blog/2009/06/22/employees-using-twitter-for-recruiting/

http://talentminded.com/forrester-sees-real-social-recruiting-results-on-twitter-case-study/

http://talentminded.com/how-do-fortune-500-companies-use-twitter-to-recruit-see-for-yourself/

 

* Folllower figures as on 22-Jun12.

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