The new Fab Facebook app is entirely opt-in, according to Betashop


Fab.com, the design inspiration website, used the Facebook Open Graph to launch its “Social Shopping” app. The new Fab Facebook app is entirely opt-in, according to Betashop, and offers social shoppers a $10 per month credit toward purchases as an incentive to join. This $10 credit is made up of two $5 credits tied to social actions: $5 for adding Fab purchases to Facebook timeline; and $5 for making one’s username viewable by other Fab.com users when a purchase is made.
Jason Goldberg, CEO of Fab.com, described his website to ReadWriteWeb as a “cross between Facebook and Yelp” when it originally launched as a social networking site for gay men in 2010. Since then, the site has evolved into a design-focused flash sale site, adding 400,000 and $40 million in funding. The site is now poised to be a trailblazer in social commerce for the aesthetically advanced.

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