Pinterest generating refferal traffic : Whole Foods

Currently, a list of brands using Pinterest brilliantly wouldn’t be complete without Whole Foods. This is a brand that’s very active in social media. So what is Whole Foods doing on Pinterest? It’s publishing diverse content to promote and reinforce its brand promise.

Whole Foods has pinboards related to food, recycling, green living, holidays, cool kitchens, and even food art! Pinboards are filled with Whole Foods content and content published by other people across the web. Whole Foods actively pins, repins, and follows other members, too. It has 42 boards and 897 pins with 15 likes with a huge no. of followers (i.e 42657) compare to the no. of followings (i.e 1137). There are so many more opportunities for Whole Foods to use Pinterest creatively. Let’s wait and see what this brand does next.

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