For those of you who spend time on Pinterest pinning your favorite book, recipe, or funky outfit, have you considered how Pinterest can benefit your business?
Pinterest users (or “pinners”) create virtual bulletin boards and “pin” images from the web to them. According to a study by Shareaholic, Pinterest drives more referral traffic than YouTube, Reddit, Google+, and LinkedIn combined. Referral traffic refers to visitors who land on your website by clicking a link on another website which includes other social networking sites such as Pinterest, Twitter, Facebook. Having high referral traffic can improve your business’ ranking on Google.
Many businesses have come up with creative ways to brand themselves using Pinterest.
Michaels Stores are craft stores, largest specialty retailer of arts, crafts, framing, floral, wall decor, scrapbooking and much more and Pinterest is a perfect place for sharing pictures of craft projects.
1064 stores available in US and Canada. It has 48 boards and 1336 pins with 228 likes with a huge no. of followers (i.e 59544) compare to the no. of followings (i.e 6963). Michaels offers a number of crafting pinboards targeted to a wide variety of audience segments. Whether you like to knit, make things from recycled materials, or bake, there are pinboards for many types of people and hobbies.
Michaels also has a pinboard to share projects from the brand’s followers. This is a great idea that many brands can use. Hopefully, Michaels will expand this further with more pinboards dedicated to projects from followers across the web. People can also get a peek inside Michaels by viewing images on pinboards dedicated to craft classes and events. It’s a great mix of content from a single brand.