HONDA – Online Reputation Management


Honda Product Manager gets caught AstroTurfing

(ASTROTURFING : The use of paid shills to create the impression of a popular movement, through means like letters to newspapers from soi-disant ‘concerned citizens’, paid opinion pieces, and the formation of grass-roots lobbying groups that are actually funded by a PR group (AstroTurf is fake grass; hence the term.))


  • When Honda decided to publish its upcoming Crosstour photos on Facebook, it got some serious feedback.
  • Within a short time, its fan page was flooded with negative comments regarding the look of Honda’s new CUV.
  • It was clear that most “fans” were not too thrilled with the new design. But not too long later, we saw some really positive comments about the model.
  • Lo and behold, they came from Honda’s product manager who didn’t disclose his own relationship with the company until the angry crowd called him out.

Here is the screen shot of the product manager getting caught red handed with the links to his linked-in profile.

One can say that once you get a negative feedback on something, don`t try and manipulate the the feedback. It will save you and the brand you are promoting some serious backlash and negative publicity.
Instead be honest and authentic and ask for some positive feedback to improve.

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One comment

  1. @lesleycarter : thanks for the like.. Appreciated..

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